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Julian Rad
Hero promotional photo. From left to right, Julian Rad, Aaron Williams, Amy Raasch, Mark McClain Wilson, David Wilcox, Melissa Zafarana and Eric Vesbit. Photo by Eric Ogden.

FILM SYNOPSIS. Duncan (Mark McClain Wilson), a philosophical nomad hitchhiking across America clutching only his yo-yo and a well- thumbed copy of Rimbaud’s The Drunken Boat, grabs a ride from Toad (Eric Vesbit), a performance artist and purple leisure slacks enthusiast from the suburbs. Toad has recently left his home town to begin a new life in Ann Arbor, Michigan where his co-dependent, folk-singing sister Jenny (Amy Raasch) lives with her fiancé, a verbally abusive law student named Calvin (Aaron Williams). Jenny currently sees a suicidal therapist four times a week and armed with her acoustic guitar, drives away patrons…


Onstage during the main keynote presentation at Google Cloud Next 2018 in Moscone South in San Francisco, California.
Onstage during the main keynote presentation at Google Cloud Next 2018 in Moscone South in San Francisco, California.

In 2018, Google Cloud had an opportunity.

Google had spun off its cloud vertical to become a separate business unit. The search giant was evolving the platform upon which all its services ran into a tool that anyone could use. At the end of 2017 Google Cloud was the fifth most popular cloud service, and a favorite of the developer community. But in order to grow, Google Cloud needed to make a play to a larger audience and to do that, it needed to become a brand people remembered.

Google has famously favored experiential to illuminate its marketing and communications goals and Google Cloud was no different…


In the scrum at the Google Cloud Next 19.

I’ve been taking some space during this moment of pause to think about what’s next. This is not another missive about the state of the communications industry because of the pandemic. For that, I highly recommend checking out any number of brilliant musings on the subject by economists and strategists everywhere; check out Tomas Pueyo’s excellent breakdown of how the world might come back.

My practice over the past few years has been primarily in experience, and the experiential practice is one that is very attuned to the reality that surrounds us. While most advertisers are concerned about how to…

Julian Rad

Creative. Director. Constantly curious.

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